Knowing which claims survive.

Directive (EU) 2024/825 changes what a food company may say about its products. Member states must have it in national law by 27 March 2026, and the measures apply from 27 September 2026. It works by adding new entries to the blacklist of unfair commercial practices — the list of claims that are prohibited outright, with no case-by-case assessment. Generic environmental claims without demonstrated excellent environmental performance. Claims about the whole product when only one aspect qualifies. Sustainability labels that aren't based on a certification scheme or set by a public authority. Carbon-neutrality claims resting on offsetting.

Most food webshops are carrying dozens of these claims without knowing it, spread across product descriptions written years ago by three different people, category pages nobody has read since launch, and packaging artwork already at the printer. Nobody has a list. That is the actual problem: not that the claims are wrong, but that nobody can say how many there are or where they sit.

So we make the list. We crawl the site, pull every claim out of the product copy, category text, banners, and the packaging and social material you send us, and classify each one against the amended blacklist and the Finnish Competition and Consumer Authority's guidance on environmental marketing. You get a register — claim, where it appears, verdict, what evidence would rescue it, suggested replacement wording. Fixed scope, fixed price, one round of re-audit after you've made the changes.

How it runs.

• Fixed scope agreed up front: which domains, how many product pages, which packaging and social material
• Two to three weeks from kickoff to the written register, depending on catalogue size
• Fixed price, quoted against that scope — no hourly billing, no scope drift
• One re-audit of the corrected pages included, run after your edits are live

What you get.

• A register of every claim found, with the exact URL or packaging location it appears in
• Each claim sorted into: allowed, allowed only with evidence attached, or must be removed
• For each surviving claim, the specific evidence it needs and who has to produce it
• Suggested replacement wording for the claims that fail
• A prioritised fix list — highest-exposure pages first, not alphabetical
• One re-audit after the corrections, confirming what is now clean

A good fit for.

• Food producers and webshops that sell on origin, local sourcing, or environmental grounds
• Marketplaces carrying product copy written by their sellers rather than by them
• Brands commissioning packaging artwork that has to still be legal in autumn 2026
• Anyone who has been asked by a retail buyer to substantiate a claim and could not

Scope note. This is a marketing-compliance audit, not legal advice. We produce the evidence and the classification; if a borderline claim is commercially important to you, take our register to your counsel and let them rule on it. We will say plainly which items are clear-cut and which are judgement calls.

Next: Product data — Origin data that holds up.